Complete your building projects with Emilinks N1billion Door promo!

            Times are hard and many Nigerians for lack of purchasing power are unfortunately being forced to abandon their building projects. To help stop this sad trend, a patriotic Nigerian entrepreneur in the building industry is attacking this problem with a never-seen-before audacious solution. Who is he and what’s this never-seen-before audacious solution?

If you’d like to see a picture of a man so intensely passionate about what he does, take a

selfie with Solomon Emeka Nwadiogbu, the chairman of Emilinks Limited. Or, better still,

have a five-minute chat with him.

You will not only be swept into the arcane world of door manufacturing, which he currently

dominates, you will also be inspired by the immensely ebullient businessman’s perspicacity.

It is this transcendent insight into the Nigerian way of life that has moved him to shatter the

prices of all his company’s products.

Right now he wants to give Nigerians one billion naira in discounts on all Emilinks doors,

kitchen furniture, and wardrobes.

All these products are now cheaper by as much as 65%!

In the building industry, some think this move by Nwadiogbu is mental; others believe there

is probably more to the Emilinks ‘Name Your Price’ promo than meets the eye.

To the man, however, a radical price drop on all products is exactly what the doctor ordered

for Nigeria.

The way the country is at the moment, money is hard to come by for many people, he says.

“We saw this coming a few months ago and we decided to do something about it. We

decided to make life more bearable for people. We believe that no one should have to

terminate their building projects because of the prevailing economic situation in the

country.”

By “we”, Nwadiogbu is referring to the seven-year-old luxury door manufacturing division

of the Emilinks group. Since February 2016, the corporation has been selling its usually

premium-priced doors at incredibly low prices.

Today, it is giving away its 900mm x 2.1m hand-finished wooden door for between

N150,000 and N120,000. Ordinarily, this door retails for about N350,000.

The popular solid wood flush door that used to be N110,000 is now only N50,000, and the

Economic Flush Door is currently at N30,000 instead of N60,000.

Also, Emilinks is selling the limited edition 2.4m-height 100-percent wooden door for about

N160,000, down from N400,000. The Emilinks Historic Armour Door was normally valued

at N3m; now it is only N1m. This Armour Door is made with galvanised steel and pure

forest wood.

Similarly, all security doors—non-corroding and non-rusting—that used to be sold at

370,000 per unit are now available at N150,000 each.

What about the Emilinks made-in-Italy fire-rated door? That’s now 50-percent cheaper at

N120,000.

The Kitchen and Wardrobe product categories of the company weren’t left out too; a 3 meter kitchen formerly sold for N850,000 is now going for N200,000.

Also, the wardrobes of 1.7m, 1.5m, 1m which were sold for N350,000 - N250,000 is now selling for N100,000 respectively.

Altogether, the company plans to give away 1 billion naira in discounts with a guarantee not warranty of maximum premium quality.

According to Nwadiogbu the consumer incurs no additional cost on frames, lock, cylinder,

handles, and keys because all doors come with them by default.

“I know what we’re doing is astonishing to many people,” he says. “But we are the only

company in Nigeria that can pull make this happen. We sell doors in 82 countries and can

afford to bring our savings home to Nigerians.”

Besides, Emilinks runs a 360-degree manufacturing operation that includes harvesting trees

from farms that it owns in Europe, styling and processing the logs at its own cutting-edge

plant, and distributing the hand-finished products from its four warehouses in Lagos.

If this sounds too good to be true, Nwadiogbu contends, “then people should come see for

themselves.”